ASICS' design philosophy respects the Japanese principle of kaizen - continuous improvement. This is reflected in the new NOVABLAST™5 which introduces innovative updates to the midsole foam, upper and tongue tooling, plus overall design elements.
The latest update to the NOVABLAST™5 was designed to deliver a comfortable and energised running experience through a combination of lightweight materials and new midsole material. The engineers at ASICS say their NOVABLAST™5 shoe features FF BLAST™ Max foam cushioning which helps increase the bounce properties by approximately 8.5% compared to the previous model.
This is the only shoe in the ASICS range that utilises a complete FF BLAST™ Max technology midsole. The upper of the NOVABLAST™5 shoe has also been improved for comfort, now utilising an engineered ‘Jacquard’ mesh that enhances breathability compared to its predecessor’s woven upper. The tongue construction of the shoe features a gusseted wing design to help create a secure lockdown and instil confidence during workouts.
Design wise the shoe retains its signature geometric midsole appearance, a standout feature since the product’s inception five years ago. The designers say the lines are intended to create an illusion of dimensional warp as the runner moves through their stride.
"They structured the design in a way that would allow the FF BLAST™ Max to show its full potential to the consumer," said Yosuke Atarashi, Senior Designer of Footwear at ASICS and lead designer of the NOVABLAST™5 shoe.
“Visually, we wanted the design to mimic the wearer’s dynamic experience and underfoot feeling as they run in this latest version of the NOVABLAST™5 line.”
The midsole and outsole construction of the NOVABLAST™5 shoe incorporates enhancements that build on the energetic, bouncy, and comfortable ride of its predecessor. A pod-like groove in the forefoot improves springy sensation, helping runners feel propelled forward with each step.
The new shoe will become available 01 December 2024 at a RRP 3100.
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